Friday, March 28, 2014

Photoshoot for Modern Frock's sprint summer collection

One of my latest Commercial photo shoot for Modern frocks Sprint summer collection, This was a great shoot from start to beginning.  Some of you might think how is a commercial Fashion photo shoot done?  here is a brief overview of our workflow.
After our initial client meetings we like to finish up with all the required paper work in regards to the production. Then we schedule a creative meeting with the client, myself creative director and stylist, On the day of our creative meeting we look through the products, understand clients needs and what they would like us to do based on those things we then start a story board or mood board for the photo shoot. We also schedule our shoot date. I personally like to come up with at least 3 creative ideas to shoot for the line. once we have our clients agreement on the approved idea we start working on it. The next step after this is to cast our models for the shoot. We like to use our local modeling agencies like Wilhelmina of PA, MMA, and Reinhardt, these are 3 good reputable modeling agencies in Philadelphia. For this particular shoot we got submissions from all three agencies at the end we casted 3 models one from each one of them.  professional Makeup artist is hired  Hair stylist is hired . We prepare for all the required props for the shoot, all the accessories are carried by the stylist who helps us put together the looks. Modernfrock.com has very elegant outfits created by elegant designers.  Apart form shooting for there catalog I shot some editorial style images which we had suggested them to use as there opening images on there website.  I will happily answer to your  questions.
Credits:
Client : Modern Frock
Photgraphy: Vikrant Tunious, www.vikrantphotography.com
Shoot cordinator: PJ Core
Stylist: Arnold Milford
Makeup: mariluz West
Hair: Bethany Bell
Modles: Jenise Rivera, MMA, Alix Victoria, J Lynne Harris





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